Adrian is a highly motivated academic with 13 years of corporate exposure in the retail industry practices and 12 years of teaching experience at university level. He graduated from the Northern University of Malaysia with a Doctorate of Business Administration. He also holds a Master of Business Administration from Charles Sturt University, Australia and a Bachelor of Science in Business Administration (Marketing major) awarded by the Hawaii Pacific University, USA. Adrian has a strong passion for tertiary education, and his innovative teaching pedagogy has yielded exemplary teaching evaluations. His primary research is in the area of marketing management and entrepreneurship.